Back in India, the company has been opening giant format shops in cities like Jaipur, Hyderabad, Ahmedabad, Vijayawada, Baroda, Indore and Patna in a bid to win over prospects in every region. “We’ve also made a few of our existing older shops bigger, bolder, higher and relocated ,” stated Ajoy Chawla, chief govt of Titan’s jewellery division, which incorporates brands like Zoya and Mia alongside Tanishq. Local jewellers are consolidating their place in India’s $60 billion jewellery market because the nation’s strong financial development fuels demand.
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